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How do you convince someone to become vegan?

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Personally, I'm sure you should be trying (people can choose for themselves and if you go preaching too much you're likely to have the opposite effect), but if you want to try probably the best strategy is to a) treat that person to a delicious vegan meal b) show that person how animals that are raised for food are treated c) talk about the health (and economic) benefits of eating vegan