Make Way for the Zeebo!

When we think of Brazil, do gaming consoles immediately come to mind?  No?  Well, the Zeebo’s about to change that. “Microsoft, Sony and Nintendo may dominate the global market for video games, but they don’t rule in every corner of the world. The extremely high cost of new video game consoles and games in Brazil has led to unusual market conditions in that emerging country – and a potential market for video game hardware makers. Due to high import taxes, new consoles like the Playstation 3 regularly fetch in excess of $1000 USD in Brazil. However, an intrepid Brazilian company called Tectoy hopes to capture a portion of the young, casual gaming market in Brazil with the launch of their Zeebo home console. This innovative piece of hardware presents the first credible challenge to the popularity of the other big three manufacturers, and lights the way toward other potential opportunities in markets south of the equator.” What is the Zeebo?  In some countries, not everyone can aff ...