are mobile apps confirming brand value?

Image via CrunchBase Latest research from Nielsen Wire, The State of Mobile Apps, show some interesting results. Among them: * Games are the most downloaded – both free and paid * Facebook, Google Maps and Weather Channel are the most popular apps across smartphones o iPhones: Facebook (58%), iTunes (48%), Google Maps (47%) o Android: Google Maps (67%), Facebook (50%), Weather Channel (38%) o Blackberry: Facebook (51%), Google Maps(34%), Weather Channel (28%) * Social Networking: Facebook clearly favorite app, but MySpace is hugely popular among teens; LinkedIn attracts adults 25-44 * News/weather: Weather Channel was used by 58%; age distribution across sites was similar, save for Time Mobile and Thomson Reuters * Shopping: Amazon and eBay lead (57% and 41%) * Search/Map: skew male, particularly Instamapper (80/20) * Video/Movie: skewed towards males; Imeem and Moviefone show a higher proportion of young users * Music: iTunes, Pandora, Sirius XM appeal more to males, while Yaho ...