Drug Companies Mislead the Consumer

Last year the State Agency of Medicines gave out 50 precepts to drug companies for violating the medicinal advertising rules. Even though the majority of them concerned reports on medicinal advertising not filed in, there are violations also in advertisements’ texts.According to the deputy of the director general in the State Agency of Medicines Alar Irs, the most common cases are drugs that in advertisement have been given the effects which are not proved to be present in reality. “This is misleading the consumers and might create expectations to the doctors prescribing the medicine which will not be fulfilled,” explained Irs.According to him the summary on the qualities describing the medicine’s indication, dose, proved effects and possible threats is approved with the marketing authorization. This must be followed when advertising the medicinal product.“If the producer thinks to have found new qualities in the drug, these must first be presented to the State Agency of Medicines to be evaluated, ...