Google's advertising and innovations strategy

Google is getting out of control lately.Many innovations, that's great. But there is also these advertisement campaigns... I'm sure you have been exposed to at least one Google ad It makes sense for the most important on-line actor to have some ads on the web. But Google is to be seen everywhere now! You might have seen a billboard promoting Google Apps on a highway or billboards emphasizing Google Chrome virtues in the subway. Latest and not least was the commercial during the Superbowl. Yes Google paid something between 2 and 3 millions to show the merits of its search engine. Parisian love, they call it... But what's the point? We know that Google is investing a lot on the Internet to make it better. There are so many innovations launched  by Google that I won't even try to name them all. This strategy is quite simple: the bigger the Internet is the more Google can earn. This is also why Google is now investing on the traditional media. These campaigns also show that Googl